Do you have an idea for an awesome book, one that will serve your target market well, but have no idea where to start? Selling books on Amazon isn’t as hard as it seems. Does writing the book intimidate you? No worries! There are ways to get your ideas onto paper without having to write…
How To Sell Books On Amazon
Retail Arbitrage With Amazon
You may have heard of retail arbitrage, and you may even be ready to jump right in, but do you know the best strategy? Retail arbitrage is buying things on discount from big-box stores (such as Walmart) and reselling them online for the online market price. The best way to get inventory is to buy…
Instagram For Your Business
Instagram is one of the hottest social media platforms in the world. 65% of the world’s top brands use Instagram, and that number continues to grow. Instagram has over a billion users worldwide, and 70% of the 200 million active users log in every day. If you don’t count YouTube, Instagram has the second most…
The End of Larger than Life
In recent articles I’ve spent some time discussing the tendencies of the modern consumer. Discussing their anti-social, isolationist habits or even how companies are hooking different types of customers. This one is a little bit different and while it doesn’t apply to every product (looking at you Marvel comic book films) it does seem to…
Playing to the Addictive Tendencies of the Consumer
In my last article here I discussed how many consumers are exhibiting almost extreme anti-social behavior, how certain industries helped groom that trend and what to think about when catering to consumers in these conditions. We’re now going to talk about something similar and something also not really said aloud. Come a little closer because…
The New Economy: The Anti-Social Consumer
About 30 years ago, CBS News ran a video report for their evening news talking about the rise of arcade games. Most of the article was fun featuring excited teens dumping their money into games like Pac Man and Galaga. They veered off the fun path for just a second and played a clip of…
Why the Beard Grooming Market Continues To Grow
Time and again the doom mongers claim that beards are no longer popular. But is this true? According to Google trends, they are still as relevant as ever. This proves the beard market is showing no signs of slowing down. There are several reasons for this, which I’m going to look at in this blog…
Buy In: Innovation is a long term strategy with multiple outcomes
(Note: This is a slightly updated article I posted to a much smaller audience on LinkedIn in June 2015. I believe it really fits the conversations we’re having here on Inside the Marketplace and I will continue to take opportunities to discuss innovation as a whole as it is imperative to innovate, not just when…
More than Profit
In Episode 102 of Inside the Marketplace, Priest talks with Bob Glazier (Managing Director of Acceleration Partners and Chairman of BrandCycle) about a myriad of topics but the one that is the overarching theme is culture. Culture in the workplace can mean a lot of things. For team members maybe that culture is how they…
Getting the Most out of Networking Events
On the Episode 101 of Inside the Marketplace, Priest speaks with David Burkus and they talk about the importance of networking, how to get the most out of it and really how to make it work beyond the scope of your job. It’s an interesting interview because once you get to a certain level in…
