In my last article here I discussed how many consumers are exhibiting almost extreme anti-social behavior, how certain industries helped groom that trend and what to think about when catering to consumers in these conditions. We’re now going to talk about something similar and something also not really said aloud. Come a little closer because…
14: ‘Hooked’ Interview with Nir Eyal: How to Build Habit Forming Products
I had a fun and eye opening (or mind opening) discussion with Nir Eyal who blogged often about psychology and marketing which eventually brought him to the path of marrying the two and published a book called: Hooked – How to Build Habit-Forming Products. Hooked is a guide with a very insightful and simple thought system to building habit-forming products….